JUARA products are especially formulated to be gentle to treat even the most sensitive skin. We do not contain any harsh chemicals, artificial colorants, nor any animal products. We focus on using time-honored active botanicals which are also tested to be safe and effective. With a balanced ph, our facial products are dermatologist tested and used by the JUARA Girls everyday! In fact, we're also certified by SafeCosmetics.org, an agency which measures safety of cosmetics and beauty products.
No Animal Testing - Certified Cruelty Free
JUARA is certified by PETA (People for the Ethical Treatment of Animals) to be cruelty free. This means not only do we ensure NO ANIMAL TESTING, but that none of our ingredient suppliers test on animals. We also make sure our natural ingredients are sustainably derived, helping the environment.
JAMU: A Centuries Old Indonesian Herbal Tradition
Our line is based on the Indonesian JAMU tradition - which is an ancient herbal medicinal tradition we have had for hundreds of years where we use specific natural ingredients to treat specific skin and health issues. Utilizing the natural herbs, plants and fruits in their local areas, they created fresh herbal tonics to be drunk, with no preservatives and no side effects. In Indonesia today, even with the prevalence of western medicine, the government still recognizes Jamu as a medicinal practice, with its own set of local FDA rules.
Several hundred years ago, the royalty in Indonesia asked their healers to create treatments not only for medicinal purposes, but for spa and beauty ritual treatments. Hence the same herbs, fruits and flowers that contained healing properties were used to create luxurious beauty treatments one can still enjoy today.